What’s the Difference Between Content Marketing, Branded Content, and Native Advertising?
And does it even matter what we call it?
Best selling author and Content Marketing Institute’s Content Advisory founder Robert Rose has a lot to say on the subject. In a recent CMI article, he shares definitions of each type of content and how effectively creating and delivering specific content engages buyers along the entire customer journey. A blended content mix, including the right amount of the existing brand in the content, and discovering the best distribution model all play an important role in how you can develop trust, evolve trust and deepen trust with your audiences.
You can read the full article here. And if you have a spare 15-20 minutes at some point during your week, I highly recommend checking out Robert’s video showcased in the article on the 2020 Content Spectrum. Well worth the watch!