Preparing Design Engineers for Emerging Technologies
Driving brand awareness, building marketing pipeline and generating high-quality leads for marketers to connect with engineering professionals engaged in all aspects of electronic product design and systems.
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Solving Marketers Biggest Challenges
Increase your sales with our help–through product messaging strategies and adept advertising programs.
Using Research as a Base for your Content Marketing and Lead Generation Strategy
Not all marketers have the opportunity to launch a marketing program with a blank slate, but when the occasion arose for the ABB Marketing Team, they knew that they wanted to do it right. With the goal of generating new leads for their business division through content marketing and digital channels the team knew they needed a partner that could deliver a rich database to target their key personas, unique solutions for engaging prospects and expertise for converting those prospects to leads.
Sponsorship Opportunities
Unique Sponsorship Opportunities that drive brand awareness, thought leadership and demand generation for marketers wanting to engage with electronic design engineering professionals.
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CONTENT DIRECTOR
Karen Field
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SENIOR TECHNICAL EDITOR
Bill Wong
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James Morra
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Roger Engelke
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Lou Frenzel
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